Post by Darren Dirt on May 29, 2007 11:46:12 GMT -5
www.theinfluencers.ca/why_wom.php *
www.theinfluencers.ca/howitworks.php
I immediately thought of the AiLL "meme" as a definite probable beneficiary from using this kind of "Word Of Mouth" resource. Unfortunately, it seems to require ya being a Canuck
-- but also a pretty solid commit for "Influencers". But the "hired gun" option seems consideration-worthy...
Now as I type this I just thought of something. You know how so many of us have edited/speculated on "scripts" for handling interactions with terrorcrats? But so few have been focused on interactions with sheeple?
What if we make a concentrated effort on coming up with a "from the basics" type of step-by-step brain-reprogramming ... program, something like TOLFA but involving face-to-face dialogue, perhaps with some Socratic Method thrown in there for manipulation's sake (
) or using the techniques of religious/environmentalist evangelists to Spread The Message... And on top of the "program", have a place where those participating in this "seed sowing" can plan and log their activism.
Just a thought. Perhaps an inspiring one, we shall see I guess -- or just keep posting joke sentences and scrolling images :-\
- - -
*
Word of Mouth Wow Factor/Soundbytes: Attention grabbers and quick facts with conversational stopping power.
-Word of mouth is paramount
67% of all consumer purchase decisions are primarily influenced by word of mouth (Source: McKinsey/Thompson Lightstone)
-Word of mouth is prolific
The average person will have 56 word of mouth conversations per week and just over 15% of their social conversations engaged in word of mouth about a product, service or idea (Keller Fay/Northeastern)
-Word of mouth is growing in acceptance
65% of senior US marketers are planning a specific word of mouth campaign over the next year (up 22 pts vs. last year) (eMarketer)
-Word of mouth is growing in importance
93% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services - up 26 pts. vs. 25 years ago (NOP World)
-Word of mouth is trusted
On product recommendations, 90% trust their spouse, 82% trust their friends, 69% trust their work colleagues however only 27% trust manufacturers/retailers, 14% trust advertisers and 8% trust celebrities (Henley Centre)
-Word of mouth is reliable
Word of mouth was rated the most reliable of 15 possible marketing influences (New York Times)
-Word of mouth is pervasive
As Canadians, we frequently use word of mouth with many different groups - with our families (89%), with friends (77%), at work (71%), in an online community (55%), in our neighborhood (54%), in hobby/interest groups (46%) and many other less frequent avenues (Agent Wildfire Canadian Research)
-Word of mouth happens for many reasons
Canadians engage in word of mouth because a brand is something they personally associate with (25%), is innovative (22%), is exciting (13%), solves problems (11%), is new or newsworthy (11%), is easy total about (10%), is exclusive/fashionable (4%) (Agent Wildfire research)
-Word of mouth is generally positive
Although true that negative word of mouth travels fast - 62% or marketing-relevant word of mouth is mostly positive and only 9% is mostly negative (Keller Fay Group)
-Word of mouth has a variety of methods, but it mainly happens live, defying a singular media approach
77% of word of mouth is face to face, 17% is by phone and 6% is online (Northeastern University)
-Word of mouth is not currently being produced by marketing efforts
Only 3.4% of face to face WOM conversations are stimulated by a marketing organization's promotional efforts (Journal of Services Marketing)
-Word of mouth is enjoyable
The popularity of social media sites are ample proof - My Space is the 2nd most visited website in the world with 30 billion page views/month and 70 million users, there are 1.2 million blog postings daily and 60 million blogs worldwide (various sources)
-Word of mouth is passion-based
Friends, spouses and parents rank as our 1st, 2nd and 4th most passionately embraced subjects by Canadians (Mood and Mindset)
-Word of mouth drives business
A 7% jump in word of mouth leads to a 1% rise additional company growth, companies grow 4 times faster with positive word of mouth than those companies with below average word of mouth (London School of Economics)
-Word of mouth is a Canadian thing
44% of Americans put stock in a mass advertised brand, only 17% of Canadians do; 44% of Canadians claim to avoid buying products that overwhelm them with advertising/56% of Canadians have stopped doing business with a company that doesn't respect them (Environics/Mood & Mindset Study)
www.theinfluencers.ca/howitworks.php
I immediately thought of the AiLL "meme" as a definite probable beneficiary from using this kind of "Word Of Mouth" resource. Unfortunately, it seems to require ya being a Canuck
-- but also a pretty solid commit for "Influencers". But the "hired gun" option seems consideration-worthy...Now as I type this I just thought of something. You know how so many of us have edited/speculated on "scripts" for handling interactions with terrorcrats? But so few have been focused on interactions with sheeple?
What if we make a concentrated effort on coming up with a "from the basics" type of step-by-step brain-reprogramming ... program, something like TOLFA but involving face-to-face dialogue, perhaps with some Socratic Method thrown in there for manipulation's sake (
) or using the techniques of religious/environmentalist evangelists to Spread The Message... And on top of the "program", have a place where those participating in this "seed sowing" can plan and log their activism.Just a thought. Perhaps an inspiring one, we shall see I guess -- or just keep posting joke sentences and scrolling images :-\
- - -
*
Word of Mouth Wow Factor/Soundbytes: Attention grabbers and quick facts with conversational stopping power.
-Word of mouth is paramount
67% of all consumer purchase decisions are primarily influenced by word of mouth (Source: McKinsey/Thompson Lightstone)
-Word of mouth is prolific
The average person will have 56 word of mouth conversations per week and just over 15% of their social conversations engaged in word of mouth about a product, service or idea (Keller Fay/Northeastern)
-Word of mouth is growing in acceptance
65% of senior US marketers are planning a specific word of mouth campaign over the next year (up 22 pts vs. last year) (eMarketer)
-Word of mouth is growing in importance
93% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services - up 26 pts. vs. 25 years ago (NOP World)
-Word of mouth is trusted
On product recommendations, 90% trust their spouse, 82% trust their friends, 69% trust their work colleagues however only 27% trust manufacturers/retailers, 14% trust advertisers and 8% trust celebrities (Henley Centre)
-Word of mouth is reliable
Word of mouth was rated the most reliable of 15 possible marketing influences (New York Times)
-Word of mouth is pervasive
As Canadians, we frequently use word of mouth with many different groups - with our families (89%), with friends (77%), at work (71%), in an online community (55%), in our neighborhood (54%), in hobby/interest groups (46%) and many other less frequent avenues (Agent Wildfire Canadian Research)
-Word of mouth happens for many reasons
Canadians engage in word of mouth because a brand is something they personally associate with (25%), is innovative (22%), is exciting (13%), solves problems (11%), is new or newsworthy (11%), is easy total about (10%), is exclusive/fashionable (4%) (Agent Wildfire research)
-Word of mouth is generally positive
Although true that negative word of mouth travels fast - 62% or marketing-relevant word of mouth is mostly positive and only 9% is mostly negative (Keller Fay Group)
-Word of mouth has a variety of methods, but it mainly happens live, defying a singular media approach
77% of word of mouth is face to face, 17% is by phone and 6% is online (Northeastern University)
-Word of mouth is not currently being produced by marketing efforts
Only 3.4% of face to face WOM conversations are stimulated by a marketing organization's promotional efforts (Journal of Services Marketing)
-Word of mouth is enjoyable
The popularity of social media sites are ample proof - My Space is the 2nd most visited website in the world with 30 billion page views/month and 70 million users, there are 1.2 million blog postings daily and 60 million blogs worldwide (various sources)
-Word of mouth is passion-based
Friends, spouses and parents rank as our 1st, 2nd and 4th most passionately embraced subjects by Canadians (Mood and Mindset)
-Word of mouth drives business
A 7% jump in word of mouth leads to a 1% rise additional company growth, companies grow 4 times faster with positive word of mouth than those companies with below average word of mouth (London School of Economics)
-Word of mouth is a Canadian thing
44% of Americans put stock in a mass advertised brand, only 17% of Canadians do; 44% of Canadians claim to avoid buying products that overwhelm them with advertising/56% of Canadians have stopped doing business with a company that doesn't respect them (Environics/Mood & Mindset Study)
